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NEIMASITAWI, where Simplicity is the ultimate Sophistication

The NEIMASITAWI blog is a window into the world of the Bologna based fashion house, NEIMASITAWI Luxury Boutique Fashion.  Here you will find musings, happenings, news, and anticipations on the latest fashion and style inspiration of fashion designer, Neima Sitawi.  Here you can also explore a universe of style and fashion ideas, tips and advices as well as engage in industry dialogue and share in the personal style philosophy of the designer.

NEIMASITAWI is a luxury boutique fashion brand out of Bologna, Italy with designs exclusively created by American-born fashion designer, Neima Sitawi. Each piece is sewn in Italy under strict supervision with fabrics that are sourced from European companies that create their materials in their home countries. This is not to say that quality trims and materials will not be found by searching the four corners of the world! Although our brand is globally minded and inclusive, quality is positioned far above all else. Sourcing from European countries makes it easier for us to scrutinize the quality of our suppliers.

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www.neimasitawi.com

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News Flash: NEIMASITAWI team is filming the latest “top secret” project today in Bologna!

Team NEIMASITAWI is filming today at the Grand Hotel Majestic (gia’ Baglioni) for an exclusive, top secret project that will soon be released.  Only a very few key players in Bologna know what is going on behind the scenes at NEIMASITAWI and how Shanghai and Bologna will share a common experience extremely soon!  Stay tuned for more details!

 

News Flash: NEIMASITAWI team is filming the latest “top secret” project today in Bologna!

NEIMASITAWI wins the hearts of Chengdu Ultra-Chic Society Women!!

It looks like Shanghai may have a strong rival when it comes to the fashion capital of China!  Take a look at what Chendgu has done to welcome NEIMASITAWI to their city.  Proposing a very appealing argument for opening the first NEIMASITAWI shop in their beautiful and culturally keen city versus the jet-set metropolis of Shanghai.

Let’s see what Shanghai proposes in the coming months to challenge these elegant and sophisticated Chengdu ladies!!

Let the games begin.

NEIMASITAWI wins the hearts of Chengdu Ultra-Chic Society Women!!

See who is coming to dinner at NEIMASITAWI! Meet the new couture gowns and gala looks!

Meet the latest members of the NEIMASITAWI couture family.  These are just a few prototypes we thought to share with you.  

The “Lula” gown was inspired by the eccentric society girl’s own grecian gown during her notorious house party in Blake Edward’s American cult classic film Breakfast at Tiffany’s.

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The “Aimée” gown was inspired by one of the many late night parties in Italian director legend Federico Fellini’s La Dolce Vita starring Anouk Aimée.

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The “Deneuve”  gown was inspired by the starched look of Catherine Deneuve in the film Belle de Jour by Spanish Director, Luis Bunuel

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The “Anne and Muriel ” gowns were inspired by the elegant and ladylike looks of Kika Markham and Stacey Tendeter in the film Les Deux Anglaises et le Continent by French Director, Fancois Truffaut.

 

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These dresses and 5 others will be finalised by mid-June and available first in Shanghai to NEIMASITAWI’s  Elite Connoisseur Club members and guests then brought to Bologna, Italy in the fall.  If you are interested in pre-ordering an original piece please contact info@neimasitawi.com.

Enjoy!

See who is coming to dinner at NEIMASITAWI! Meet the new couture gowns and gala looks!

NEIMASITAWI explores the riviera lifestyle in Hainan Sanya China!

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Spring is here and NEIMASITAWI is making its name among the global, marina lifestyle brands at the 5th annual China Rendez-Vous Luxury Super Yachts and Private Jets show.  Invited as a guest to visit the  world famous Sun Reef Yachts leaders in European custom yacht-construction, we discovered this beautiful coast and all of its beautiful people!  So many wonderful events, cocktails, yacht visits and amazing displays of boating excellence.  Who knows what is in store for NEIMASITAWI and future collaborations.  Perhaps an inspiration for next year’s collection?  Perhaps a location for a future presentation…whatever the case, we were certainly impressed by Hainan Sanya and plan to return very soon!

 

NEIMASITAWI explores the riviera lifestyle in Hainan Sanya China!

Sneak Preview of the latest collection by NEIMASITAWI -“Spanish Noir”

Sneak a peek at the very first NEIMASITAWI collection designed in Shanghai, “Spanish Noir”!

Elements of old world Andalusia with dramatic contrasts and sultry macabre chic lines.

Previewing exclusively in Shanghai for pre-order until November 1st.

Contact sales@neimasitawi.com if you would like more information on how to access the collection before it is officially released…

 

Enjoy!

 

To see past collections, photoshoots and fashion films, click HERE

 

 

Sneak Preview of the latest collection by NEIMASITAWI -“Spanish Noir”

New sources for textiles and textures at NEIMASITAWI


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This season, thanks to Premier Vision ParisCashmere World Hong Kong and Premier Vision Shanghai, NEIMASITAWI has ventured past the borders of Italy for luxury fabrics.  Obviously, with the production in Italy, it makes sense to source also the materials and fabrics from Italy but we could not ignore some of the amazing options we found in other European countries while searching high and low for the next few seasons at NEIMASITAWI.

In addition to our loyal Bologna-based producers of our signature crepe fabric and our Como-based silk supplier,  our top picks are: wools and cashmeres from Biella, Tweeds from Carlisle, handmade silk lace from Bruges, embossed silk velvet from Decines-Charpieu, traditional french embroidery from Villers-Outreaux,  custom silk and viscose embroidery from Varese and even a really interesting technical fabric that we want to experiment with from Istanbul!
Don’t worry, I am of course still searching the four corners of China for traditional artisan handwork and intricate vintage finishings for my couture lines but it is not as easy as one would expect to investigate neighbouring villages in this vast  land!  Slow and steady wins the race.
Stay tuned for more fun insights into what’s going on behind the scenes at NEIMASITAWI!
New sources for textiles and textures at NEIMASITAWI